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Blog

Why Agencies Lead With Design | And Why It’s a Bad Idea

Posted December 26th, 2011 by Nick Benson

If you speak to any agency about their latest website project, be prepared to hear some horror stories. At the very least, an emphatic “we will defiantly think twice about another project like that.” I say this because agencies have a hard time figuring out how to build client sites without losing some combination of their reputation, cash flow, and sanity. It doesn’t have to be this way !

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7 Great Tips for More Engaging Websites

Posted October 9th, 2011 by Nick Benson

There is a great deal of psychology that goes into making a great website. Unfortunately, very few web designers and developers have much training in or knowledge of psychology. Dr. Susan Weinschenk from Human Factors International crafted a fantastic video illustrating the concepts that drive action on websites. And what they mean for your online business.

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Better Online Content Creation: 5 Reasons Why You Need It

Posted October 7th, 2011 by Nick Benson

Rather than just sitting there, your website needs to add to the success of your inbound marketing campaigns. Driving people and search engines to your site with its deliciously appetizing, interactive resources. Always selling your services or products, to your target market.

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A Focused Meeting Is A Happy Meeting

Posted September 6th, 2011 by Nick Benson

Those great ideas that you have been milling around your head for the last year will happen on their own and by magic, right? Wrong. When working with a team, design in a business setting needs to be structured and have a clear process, to get the best results.

Learn to write a good agenda to make your project meetings go smoothly and set the team up for success.

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