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7 Great Tips for More Engaging Websites | imLaunching

7 Great Tips for More Engaging Websites

Posted October 9th, 2011 by Nick Benson: [do you have something to share ?]

There is a great deal of psychology that goes into making a great website. Unfortunately, very few web designers and developers have much training in or knowledge of psychology. Dr. Susan Weinschenk from Human Factors International crafted a fantastic video illustrating the concepts that drive action on websites. And what they mean for your online business.

As a quick summary, here are the points:

• Too many choices — the number of choices effects people’s purchasing behavior
• Social validation — peer reviews play a huge factor in purchasing
• Scarcity — items with limited availability seem to be more valuable
• Food, Sex and Danger — very powerful instinctual triggers for action
• Power of faces — our brains are predisposed to looking at faces
• Stories — brains process information best in story form
• Commitments — start asking people to make small commitments to your site which grow larger with time

Posted in Productivity Web Development
Tags website development