Web Development - imLaunching

Why Agencies Lead With Design | And Why It’s a Bad Idea

Posted December 26th, 2011 by Nick Benson

lead design

If you speak to any agency about their latest website project, be prepared to hear some horror stories. At the very least, an emphatic “we will defiantly think twice about another project like that.” I say this because agencies have a hard time figuring out how to build client sites without losing some combination of their reputation, cash flow, and sanity. It doesn’t have to be this way !

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7 Great Tips for More Engaging Websites

Posted October 9th, 2011 by Nick Benson

contentcreation2

There is a great deal of psychology that goes into making a great website. Unfortunately, very few web designers and developers have much training in or knowledge of psychology. Dr. Susan Weinschenk from Human Factors International crafted a fantastic video illustrating the concepts that drive action on websites. And what they mean for your online business.

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